TIPS Sell Software, Website, Apps, Solution

Though, there are no hard and fast rules on how to Sell Software, Website or Mobile App, but high-level TIPS provides you guidelines help to improve your sales.

• TIPS / GUIDELINES
  • Marketing
    • a. Digital Marketing (Bulk SMS, IVR Calls, Google Ads, Meta (FB, Instagram), WhatsApp
    • b. Conventional Marketing (Newspaper, Magazine, Brochures, Leaflets, etc.)
  • Website
    • a. Simple and appealing Website (Avoid flashing, blinking, sharp colors, too much info, animations, etc.
    • b. Website must have Contact Number and Email in the Top Band, so end user do not have to search for it
    • c. Products and Services you offer, must be clearly mentioned and in simple language.
    • d. If targeting less educated customers, try use native language like Urdu, Pashto, Punjabi, Sindhi, Kashmiri, Balochi, etc.
    • e. Most recommended colors are White and Blue
    • f. Avoid distractions like too many ads, too many links
    • g. As per research, browser has 5-15 seconds period of attention. So, add most required info in top middle part
    • h. Avoid using Words, Slogans, Sentences which do not go with your work and there for attracting traffic only
  • Product (Software / Application / Mobile App)
    • a. Research: Compare your Software / Application / Mobile App with competitors, adapt their good features
    • b. Research: Compare your prices with competitors and try to make your price competitive
    • c. Avoid hidden charges which can create bad word of mouth and make your business life shorter
    • d. Offer Demo Version with Full Features and for maximum time
    • e. Remain flexible in Price Negotiations and Post Sale Services - Good mouth can bring more customers
    • f. Try to use Open-source Technologies to give more benefit to buyer
    • g. Try to provide Dynamic Control Panel, for more power to user
    • h. Try to remain honest and fair in business for good repute in market
    • i. Embed Industry Standard like Business Intelligence, AI , ML, etc.

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